Put in last month’s numbers. See the ad spend and sales you lose on leads that wait too long for a reply.
Last updated 5 October 2026.
| Leads that wait too long | — |
| Ad spend on those leads | — |
| Sales you miss each month | — |
| Revenue leaking each month | — |
| Revenue leaking each year | — |
| Klozent Starter | ₹1,499 / month, no GST added |
| Sales needed for Klozent to pay for itself | — |
Missed sales = slow leads × (fast buy-rate − slow buy-rate). Your own numbers matter more than ours — use last month's figures from your ads manager and sales register.
The person who fills your form is most interested in the minute they tap Submit. In the Lead Response Management study (Oldroyd, MIT, 2007), leads contacted within 5 minutes were far more likely to be reached and qualified than leads contacted after 30 minutes. A Harvard Business Review study (2011) found the average company took 42 hours to respond to a web lead, and 23% never responded at all. Those slow leads still cost you the full ad price.
That is why the calculator asks for two buy-rates. Look at last month's leads: of the ones your team reached within minutes, how many bought? Of the ones reached the next day, how many? The gap is the leak.
Step-by-step: connect Facebook Lead Ads to WhatsApp · reply to every lead in 60 seconds.
| Plan | Price | Includes |
|---|---|---|
| Starter | ₹1,499/mo | WhatsApp API on your own number, 2 logins, 2,000 contacts, Meta Lead Ads + forms, instant WhatsApp welcome for every new lead, shared inbox, broadcasts |
| Growth | ₹2,999/mo | Everything in Starter, 7 logins, 15,000 contacts, follow-up drips and workflows, pipeline and reminders, segments, WhatsApp + email campaigns |
| Pro | ₹5,999/mo | Unlimited logins and contacts, AI lead scoring and reply suggestions, custom fields and pipelines, full analytics, onboarding call |
No GST is added — the plan price is what you pay. WhatsApp message charges are Meta's own, billed to your WhatsApp Business account; Klozent adds no per-message markup.
Multiply the number of leads that were not contacted quickly by the difference between your fast and slow close rates, then by your average sale value. That is the revenue leaking each month. The ad spend on those slow leads is the number of slow leads times your cost per lead.
Within 5 minutes. Research on web leads found contact and qualification rates drop sharply after the first few minutes, and the average company took 42 hours to respond (Harvard Business Review, 2011).
Automate the first reply. A WhatsApp CRM such as Klozent sends an approved WhatsApp welcome the moment a Facebook, Instagram or website lead arrives, then puts the lead in your team's follow-up list.
From ₹1,499/month on Starter with no GST added and no setup fee, with a free 14-day trial. WhatsApp message charges are Meta's own rates with no markup.
Related: Facebook Lead Ads to WhatsApp · WhatsApp API pricing calculator · WhatsApp CRM alternatives · Best WhatsApp CRM in India · For agencies · Klozent pricing
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