An honest side-by-side — including where the other tool wins.
Last updated 5 September 2026 · Prices checked on vendor pricing pages the same day.
| Klozent | Wati | |
|---|---|---|
| Starting price | ₹1,499/mo Starter · ₹2,999 Growth · ₹5,999 Pro | ~₹2,199/mo Growth (annual); ₹1,499 one-time single-user pack (3 months) |
| Users | 2 / 7 / unlimited by plan | 3 (Growth), 5 (Pro); extra seats ≈ $24/user/mo on Pro, $69 on Business |
| WhatsApp API model | Direct via Meta Embedded Signup | BSP |
| Per-message markup | None | Wati rate card (above Meta rates) |
| Meta Lead Ads capture | Native, every plan | Via integrations / Zapier |
| Sales pipeline, owner assignment, reminders | Yes | Basic; expects an external CRM |
| Call logging | Yes | No |
| AI lead qualification | Scoring + reply suggestions (Pro) | On Pro and above; Astra agents priced separately |
| CRM integrations | REST API + webhooks; Meta Conversion API | HubSpot, Shopify, Salesforce (Business) |
| Multiple WhatsApp numbers | Multi-workspace (Pro) | Business plan |
| Email campaigns | Included | No |
| Free trial | 14 days, no card | 7 days |
Prices from each vendor's own pricing page on 5 September 2026, excluding GST and Meta's per-conversation charges. Tell us if one has changed.
Export your contacts to CSV, import them into Klozent (columns map automatically, duplicates merge by phone number), then connect your WhatsApp number through Meta's Embedded Signup. Because the number is yours at Meta, it moves with you; approved templates are re-synced from Meta, and your team is live the same day. The 14-day trial is long enough to run both in parallel before you cancel anything.
Klozent Growth is ₹2,999/month for 7 logins. Wati's Growth plan includes 3 users at about ₹2,199/month on annual billing; a fifth user needs the Pro plan or extra seats at roughly $24 (≈ ₹2,000) per user per month. For five people the gap is typically ₹1,000–₹3,000 a month before message charges.
Wati includes contact management, tags and a team inbox. It does not include a sales pipeline with stages, per-rep follow-up queues or call logging; it is designed to integrate with an external CRM.
Klozent exposes a REST API and webhooks, and fires Meta Conversion API events natively. There is no one-click HubSpot connector today; if HubSpot is the system of record, Wati is the better fit.
Klozent captures Meta Lead Ads natively on every plan through a verified webhook and sends the first WhatsApp reply automatically. Wati needs an integration or Zapier step for the same result.
This page is published by Klozent. Wati is a trademark of its owner; we are not affiliated. The comparison is against publicly listed features and prices, and we say where Wati wins.
14-day free trial, every feature unlocked, no card. Or book a 20-minute demo and we set it up with you.