Facebook Lead Ads → WhatsApp,
automatically, in seconds.

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Why form leads go cold

A lead-form submission is the warmest moment you will ever have with that person — they just tapped your ad. Most businesses then download leads once a day, or route them through Zapier into a sheet, and call the next morning. By then the lead has forgotten the ad, and often filled a competitor's form too. The fix is not calling faster; it is messaging first, automatically, then calling someone who already knows who you are.

What you need before you start

• Admin access to the Facebook Page your lead ads run from (the same Page also covers Instagram lead forms).
• A WhatsApp Business API number — a number not currently logged in to the WhatsApp or WhatsApp Business app. Most businesses use a second number.
• A payment method added on Meta for WhatsApp messages (Meta bills you directly).

Step 1 — Connect your Facebook Page

1. In Klozent, open Integrations → Connect Facebook.
2. Log in with the Facebook account that manages your Page.
3. Tick every Page your ads run from, and keep them ticked if you reconnect later.
4. Allow the permissions. The card then shows Lead delivery — healthy.
5. Press Run Meta test — a sample lead travels the whole chain so you can see it arrive.

From now on each submission lands in Leads within seconds with the form answers, the ad and campaign it came from, and a lead score. A backup check runs every few minutes, so a lead is not lost if Meta's instant notification is ever delayed.

Step 2 — Get a welcome template approved

WhatsApp lets a business message someone first only with a template Meta has approved. Keep the first one simple and useful:

Hi {{1}}, thanks for your enquiry with Bright Career Academy. Our counsellor will call you shortly. Reply DEMO to book a free demo class.

Add a sample value for {{1}} (for example "Priya"), submit, and Meta usually approves within a few hours. Templates that get rejected almost always break one of a handful of rules — see why WhatsApp templates get rejected.

Step 3 — Switch on "New lead → WhatsApp welcome"

Open Workflows and turn on the New lead → WhatsApp welcome workflow with your approved template. It runs on every Klozent plan, for Facebook, Instagram, website-form and manually added leads alike.

Step 4 — Make the reply count

• Auto-replies answer "fees", "demo" or "location" instantly, even at night. Replies inside 24 hours of the lead's message are free on WhatsApp.
• The WhatsApp Inbox is shared by the team; Needs reply shows who is waiting.
• My Day gives each counsellor their overdue, today and upcoming follow-ups.

What it costs

Klozent starts at ₹1,499/month with Lead Ads and the instant WhatsApp welcome included. WhatsApp message charges are Meta's own, billed to your card with no markup: in India about ₹0.115 per utility message and ₹0.86 per marketing message. Use the WhatsApp API pricing calculator to estimate your month.

Frequently asked questions

Related: Facebook Lead Ads to WhatsApp · WhatsApp API pricing calculator · WhatsApp CRM alternatives · Best WhatsApp CRM in India · Klozent pricing