An honest comparison for Indian businesses that want WhatsApp, lead capture and a real CRM without paying for three tools.
Last updated 1 October 2026.
| Klozent | AiSensy | Wati | Interakt | |
|---|---|---|---|---|
| Entry price (monthly) | ₹1,499, no GST added | ₹2,500 (chatbot plan) | ~₹2,199 (Growth, annual) | ₹2,499 (Sales CRM) |
| Per-message markup | None — Meta bills you directly | Yes | Varies by plan | Yes |
| Best at | Lead capture + WhatsApp + pipeline + Conversions API in one CRM | WhatsApp broadcasts and chatbots | Shared WhatsApp team inbox and chatbots | WhatsApp commerce and catalogue selling |
Competitor prices from each vendor's own pricing page on 5 September 2026, excluding GST and Meta's message charges. Tell us if something has changed.
If your WhatsApp use is mostly broadcasts and a chatbot, and leads are handled elsewhere (or not at all), AiSensy, Wati or Interakt are mature, well-supported choices. Their template libraries and chatbot builders are deeper than Klozent's.
Detailed head-to-heads: Klozent vs AiSensy · Klozent vs Wati · Klozent vs Interakt. Working out message costs? Use the WhatsApp API pricing calculator.
| Plan | Price | Includes |
|---|---|---|
| Starter | ₹1,499/mo | WhatsApp API on your own number, 2 logins, 2,000 contacts, Meta Lead Ads + forms, instant WhatsApp welcome for every new lead, shared inbox, broadcasts |
| Growth | ₹2,999/mo | Everything in Starter, 7 logins, 15,000 contacts, follow-up drips and workflows, pipeline and reminders, segments, WhatsApp + email campaigns |
| Pro | ₹5,999/mo | Unlimited logins and contacts, AI lead scoring and reply suggestions, custom fields and pipelines, full analytics, onboarding call |
No GST is added — the plan price is what you pay. WhatsApp message charges are Meta's own, billed to your WhatsApp Business account; Klozent adds no per-message markup.
Among tools on the official WhatsApp Business API that also capture Meta lead ads into a CRM, Klozent's Starter plan at ₹1,499/month with no GST added is the lowest published price we found, and it adds no markup to Meta's message rates.
Yes. Klozent connects to Facebook Lead Ads through Meta's official webhook, so leads arrive with their form answers in seconds and get an instant WhatsApp reply, without Zapier.
Yes. A WhatsApp Business API number can be migrated between providers. Your approved templates need re-submitting under the new account, which usually takes minutes to hours; contacts can be imported from CSV.
Interakt is a capable WhatsApp commerce tool. Klozent adds an admissions pipeline, demo scheduling, fee instalments and reminders, and Meta lead ads in one place, which suits institutes that sell through counsellors.
Related: Facebook Lead Ads to WhatsApp · WhatsApp API pricing calculator · WhatsApp CRM alternatives · Best WhatsApp CRM in India · Klozent pricing
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