For coaching classes, academies and training institutes that run ads and lose enquiries to slow follow-up.
Last updated 5 September 2026 · Prices checked on vendor pricing pages the same day.
A contact list is not a CRM. For an Indian coaching institute, a CRM earns its place only if it does four things without anybody babysitting it:
Meta Lead Ads connect through a verified webhook, so the form answers — including questions like "when are you planning to join?" — arrive whole, on the lead, in seconds. Website forms embed with one line. Walk-ins are typed in with the date the enquiry actually came in, so a notebook cleared on Friday does not make Friday look like a record week. Every lead is de-duplicated by phone number.
An approved WhatsApp template goes out the moment the lead lands: batch details, demo slots, a reply-YES-to-book prompt. Klozent connects your number directly through Meta's official Embedded Signup — no BSP, no markup, and no risk of a banned number from unofficial tools.
A demo confirmation with date, time and venue; a reminder the morning of; and a "did you attend?" nudge after. Stage changes move the lead across the pipeline automatically, and the Meta Conversion API is told about the demo so your ads learn who converts.
Each counsellor opens one screen — overdue, due today, upcoming — with one-tap call, one-tap WhatsApp, outcome logging and the next follow-up set in two taps. A six-step drip runs in the background for leads who go quiet, inside a 9 AM–9 PM window, and stops the instant the parent replies, books, or is marked lost.
Every lead carries a score from 0 to 100 with the reasons shown: attended a demo, replied on WhatsApp this week, named a course, walked in. Lost and junk leads score zero so they never crowd the morning list.
| Plan | Price | Fits | Includes |
|---|---|---|---|
| Starter | ₹1,499/mo + GST | One desk, 1–2 counsellors | WhatsApp API on your number, 2 logins, 2,000 contacts, Meta lead ads + forms, shared inbox, broadcasts |
| Growth | ₹2,999/mo + GST | Institute running ads, 3–7 counsellors | Everything in Starter, 7 logins, 15,000 contacts, drips and follow-up workflows, pipeline and reminders, segments, WhatsApp + email campaigns |
| Pro | ₹5,999/mo + GST | Multi-branch, serious volume | Unlimited logins and contacts, AI lead scoring and reply suggestions, custom pipelines, full revenue analytics, onboarding call |
WhatsApp message charges are Meta's own — about ₹0.86 per marketing message and ₹0.115 per utility message in India, billed to your WhatsApp Business account. Replies inside the 24-hour window are free. Yearly billing is ten months for twelve.
Klozent was built by OnePlace Digital Academy, an AI and digital-marketing training institute on College Road, Nashik, to run its own admissions after outgrowing a WhatsApp marketing tool and a spreadsheet. The academy is still Klozent's first tenant: every drip, template and follow-up rule on this page runs on its real enquiries every day.
For most institutes with under 20 counsellors, the best CRM is the one that captures every enquiry from Meta ads, website and walk-ins automatically, replies on WhatsApp within a minute, and gives each counsellor a daily follow-up list. Klozent does all three from ₹1,499/month and was built by a Nashik training institute for its own admissions. Meritto and LeadSquared suit multi-campus institutions with fee management needs at a much higher price.
Within five minutes at most; under one minute is the target. Response-time studies consistently show that the first business to reply wins a disproportionate share of enquiries, and a parent who filled a form at 9:40 PM is usually messaging two other institutes by morning. Automated WhatsApp acknowledgement is the only reliable way to hit that at night and on Sundays.
Yes, on the official WhatsApp Business API using approved message templates. A welcome message on enquiry, a demo confirmation, a reminder the morning of the demo and a follow-up sequence afterwards are all standard. Klozent restricts automated sends to 9 AM–9 PM IST and stops the sequence the moment the parent replies or books.
Yes. Walk-ins are entered in a short form with the date the enquiry actually came in, so a lead from last month sorts under last month rather than today. Old registers can be imported from CSV with automatic de-duplication by phone number.
Klozent is ₹1,499/month (2 logins, 2,000 contacts), ₹2,999/month (7 logins, 15,000 contacts, drips and pipeline) or ₹5,999/month (unlimited, AI scoring). Education-specific suites such as Vacademy start around ₹4,999/month; Meritto and LeadSquared are quoted per seat and typically run several times higher.
Yes — that is the original use case. The Starter plan is sized for one desk: two logins, Meta lead ads, forms, a shared WhatsApp inbox and broadcasts.
See how Klozent compares with the tools you are probably also looking at: best WhatsApp CRM in India, Klozent vs AiSensy, Klozent vs Wati, Klozent vs Interakt.
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