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The problem every performance agency knows

You get the cost per lead down. Two weeks later the client says the leads are junk. Usually the leads were fine — nobody called them for a day, the form was filled at 10 PM, and by the time someone rang, the person had forgotten the ad or filled a competitor's form too.

The research has said this for years. In the Lead Response Management study (Oldroyd, MIT, 2007), leads contacted within 5 minutes were far more likely to be reached and qualified than those contacted after 30 minutes. A Harvard Business Review study (2011) found the average company took 42 hours to respond to a web lead, and 23% never responded at all. More on this in how to reply to every lead in 60 seconds.

You can't make a client's sales team faster. You can make sure every lead gets an instant, on-brand WhatsApp message and that the follow-up is visible.

Two ways agencies use Klozent

Setting up a client in about 20 minutes

1. Create the client's workspace at app.klozent.ai/register and pick their industry. The 14-day trial needs no card.
2. Connect their Facebook Page under Integrations. Leads from Facebook and Instagram lead forms arrive with every form answer, and the lead-delivery health check shows whether Meta is actually sending them.
3. Connect their WhatsApp number through Meta's Embedded Signup. The number and the WhatsApp Business account stay in the client's own Meta account.
4. Get one welcome template approved and switch on the New lead → WhatsApp welcome workflow. If a template is rejected, see the 9 common reasons and fixes.
5. Add yourself as a team login in the client's workspace so you can check lead flow and pipeline without asking for screenshots.
6. Turn on Conversions API events so qualified and won leads are reported back to Meta.

Every step is in the setup videos, and the full Lead Ads walkthrough is in how to connect Facebook Lead Ads to WhatsApp.

Why this helps you keep clients

• Proof, not opinions. When a client says the leads were bad, you can see whether they were contacted, how they moved through the pipeline, and which ones were marked junk.
• Better optimisation. Sending lead outcomes back through the Conversions API lets Meta optimise for people who actually become customers, not just people who fill forms.
• Fewer "leads not coming" calls. The lead-delivery health check shows when a Page connection or form subscription breaks, before the client notices.
• A clean handover. The Page, number and data belong to the client. If the relationship ends, nothing is held hostage — which makes clients more willing to say yes.

What Klozent does not do (yet)

• There is no single agency dashboard that shows all clients together. Each client is a separate workspace with its own login.
• There is no white-label or reseller plan published. If you want to bill clients yourself or put your own brand on it, that needs a written agreement — email hello@klozent.ai.
• Klozent does not run or manage ads. It handles what happens after the lead arrives.

Pricing per client workspace

No GST is added — the plan price is what you pay. WhatsApp message charges are Meta's own, billed to your WhatsApp Business account; Klozent adds no per-message markup.

Most clients start on Starter (₹1,499/month: 2 logins, 2,000 contacts, Lead Ads, instant WhatsApp welcome). Growth adds follow-up drips and workflows; Pro adds AI lead scoring and reply suggestions. Working out WhatsApp message costs for a client's budget? Use the WhatsApp API pricing calculator.

Frequently asked questions

Related: Facebook Lead Ads to WhatsApp · WhatsApp API pricing calculator · WhatsApp CRM alternatives · Best WhatsApp CRM in India · Klozent pricing